With the World Cup football 2014 in mind, Beiersdorf wanted to promote their Red Devil Eden Hazard ambassadorship and position their brand Nivea Men as a real men’s brand. Sportizon developed the idea of challenging the world record of ‘biggest Mexican Wave’. Besides an online campaign, Sportizon transformed a van into a moving mini football stadium where supporters could take […]
Nivea Men aimed to set up a partnership with one Red Devil player and appoint him as Nivea brand ambassador in the run up to the World Championship 2014. Sportizon succeeded in analyzing/selecting of the Red Devil, establishing contacts, initiating negotiations, drawing up a contract, etc. Subsequently, Eden Hazard will represent the Nivea Men brand, on-air, online, in-store and offline! […]
Beiersdorf requested Sportizon to come up with a great national sports event for their brand Nivea Men, with ‘football’ & ‘friendship’ as the two key pillars. Sportizon responded with ‘The Nivea Men Friends Cup’, a recreational outdoor football tournament, consisting of 10 regional qualifying tournaments and 1 national super final. The winning team enjoyed a well-deserved football trip to Barcelona […]
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