No football event without Sportizon! So when the FIFA World Cup 2014 took place in Brasil and the Red Devils were participating, Sportizon was asked by the city of Genk to host a fan village. C-Brazil was born.

Genk & Sportizon welcomed Belgian & Italian football fans at C-mine, an old mine-site just outside the city. The setting was perfect, the result even better!

Together with our co-producer S2Rent, we set up a fan village with a 24m² screen, a party sound system, football food and off course tons of Belgian beer. For our sponsors Sportizon made an extra effort by organizing a lot of attractive promo activations and a VIP village. Besides that, local kids could play their own World Cup in a street soccer tournament or show their tricks at a panna tournament.

  • C-mine, Genk
  • June 2014

Client:  Genk