As a principal sponsor of the Red Devils, Carrefour asked Sportizon to activate its sponsorship & Carrefour brand during the Red Devils Family Day at Ostend Beach.
Sportizon created a huge Carrefour fan village with fun activities & gifts for everyone, from children to adults. The child corner consisted of a Foot Strike game, Red Devils tattoos and a corner to color original Red Devils drawings.
Everyone could participate in a Carrefour Precision and the Carrefour Destination France game.
The goal of the Precision game was to shoot the ball into one of the Red Devils goalkeepers’ caddies. A fun-to-do activity with a good link to the company & brand.
Visitors of the Carrefour fan village got an ice cream, a special Red Devils Carrefour Panini book & a chance to win tickets for a real Red Devils match.
The Carrefour fan village was a huge success with 20.000 distributed Panini albums, ice creams, … in 1 day ! A lot of people spoke about the cool “caddie” game and the children enjoyed their tattoos for days…
- September 6th 2014