After a consultancy assignment in 2017 concerning Continentals positioning in sports, they asked Sportizon how they were be able to link cars and bicycles. That was the question that started everything…
Golazo and Sportizon joined forces and developed the Continental Cycling Heroes Tour. A series of premium events for cyclists, each time on a very particular course inspired by the greatest cyclist of the past decades. The Cycling Heroes Tour explores the favorite course of these champions. The roads where they build the foundations of their biggest victories.
- The biggest national and international heroes of cycling: Cancellara, Van Avermaet, Merckx, Gilbert & Nys
- The most beautiful and diverse locations throughout Belgium
- A true village where there was so much more to discover, besides the course itself
- Storytelling videos with Kevin De Weert, the Belgian National coach, as ambassador
- More than 14,000 participants
- Approx. 850.000 video views
The Continental Cylcing Heroes Tour created an experience that had never been seen before in the world of cycling. An experience whith the brand Continental in the center of attention.