The Duvel on tour bike event for families on May 1st is becoming a tradition in the regions of Rupel-Vaartland and Klein-Brabant. Since 2013, Sportizon has organized this recreational bike event, together with Duvel Moortgat Brewery. What started as a small-scale initiative to promote the Duvel route, evolved into a huge family event with almost 4.000 participants. The relaxed atmosphere, the friendliness of the cyclists, the cultural attractions and the free jazz concerts go perfectly well with a cold Duvel. This event reinforces the values the brand strives to demonstrate.
- Region of Rupel-Vaartland and Klein-Brabant
- Every year on May 1st
Client: DuvelPlay video duvelontour.be