Folowing the great Devils Challenges campaign with the aim of increasing involvement of the Red Devils with theirs supporters, Sportizon initiated the Red Devils Fanday. On this day supporters could participate in numerous animations, go to signing sessions with their idols, watch an open Red Devils training session or follow a guided tour of the stadium. More than 25.000 fans attended, including the complete suite of press and media. The entire concept from start to finish, including execution and all KBVB partners’ activations, was the work of Sportizon.
- King Baudouin Stadium
- June 2013