Nike and Footlocker Europe opened the latest House of Hoops by Foot Locker in the Nieuwstraat 31-33 in Brussels. To celebrate the store opening, Nike Europe requested Sportizon to organize the launch event and to gather the Brussels basketball scene to come together for an evening of hoops competition, entertainment and basketball culture.
Sportizon produced for this purpose the ‘TRANSFORM YOUR GAME KNOCKOUT’ EVENT at the Halle St Gery. The hall was completely transformed into a real Half court. 52 players among 12 players of Division 1 participated at several games and skill contests inspired by Nike basketball icons such as KD, Lebron and Kobe.
The 3v3 knockout tournament winner earned a trip to the European Final during Paris Quai 54 Streetball event and they will get the chance to meet Michael Jordan.
The final of the European House of Hoops in Paris will also be organized by Sportizon.
- May 28th, 2015
- Halles Saint-Géry
- Clients: Nike Europe & Footlocker