Maoam, a Haribo sub brand, targets teenagers. As Maoam had little brand awareness at the time, Sportizon conceived a campaign, giving teenagers a chance to win a new pair of sneakers. To begin, Sportizon selected Brantano, a true expert in the shoe industry, as its partner. The campaign was launched in 300 sports canteens, reaching over 300.000 unique contacts. The 40.000 scratch & win cards which were distributed provided more than 3.000 participants! This was a huge offline and online success. The sales volumes of Maoam products in the participating sports canteens were sixfold!
- Where: Sports canteens in Belgium
- When: September till December 2013