National Lottery: Captains of Cycling

National Lottery: Captains of Cycling

The National Lottery asked Sportizon to coordinate and support the launch of the ‘Captains of Cycling’ project with all stakeholders of the project: National Lottery marketing, sales, legal departments, Lotto-Soudal team, advertising

For 10 weeks, Sportizon coordinated these elements by holding a status meeting and setting up
the framework necessary for the global launch.