Nivea Men aimed to set up a partnership with one Red Devil player and appoint him as Nivea brand ambassador in the run up to the World Championship 2014. Sportizon succeeded in analyzing/selecting of the Red Devil, establishing contacts, initiating negotiations, drawing up a contract, etc. Subsequently, Eden Hazard will represent the Nivea Men brand, on-air, online, in-store and offline!
- Date: end of 2013, 2014
Client: Beiersdorf, Nivea Men