BNP Paribas Fortis wanted to create a global ‘We Are Tennis Fan Academy’ for the Davis Cup in Brussels (Belgium vs Argentina). They selected Sportizon to create and organize the full program of the bootcamp; from recruiting a crowd of 60 participants all over Belgium, to ‘training’ ideal ‘Super Fans’; thanks to different team building activities.
All the fans slept under the same roof and were drilled to become more passionate, more committed, wilder and more united. We wanted the fans to support tennis like never before in the stadium!
The cherry on top of this bootcamp was the presence of tennis legend ‘Captain John Mc Enroe’. As an ambassador of this academy he came to encourage his fans to be the best fans out there.
The result was extraordinary and Forest National was alive for 3 days! The press, the players and the client all agreed the ‘We Are Tennis Fan Academy’ was the loudest crowd ever during a tennis match held in Belgium!
Sportizon will organize the We Are Tennis Fan Academy during the Davis Cup Final including 50 UK fans in Ghent on Nov 26/27/28/29
- 17th until 20th of September 2015
- Client: BNP Paribas Fortis